About Iponweb
IPONWEB: Revolutionizing Programmatic and Real-Time Advertising Technology
IPONWEB is a leading AI, data, and engineering company that specializes in programmatic and real-time advertising technology and infrastructure. The company has been at the forefront of the digital advertising industry for over two decades, providing innovative solutions to help businesses optimize their ad campaigns.
Founded in 2000 by Boris Mouzykantskii, IPONWEB has grown into a global organization with offices in New York, London, Moscow, Tokyo, and Berlin. The company's mission is to empower businesses with cutting-edge technology that enables them to reach their target audience more effectively.
At IPONWEB, the focus is on developing advanced algorithms that can analyze vast amounts of data in real-time. This allows advertisers to make informed decisions about where to place their ads based on factors such as user behavior patterns and demographics. By leveraging machine learning techniques and predictive analytics models, IPONWEB helps businesses achieve better ROI from their ad spend.
One of the key strengths of IPONWEB is its ability to provide customized solutions tailored to each client's specific needs. Whether it's building a new ad tech platform from scratch or optimizing an existing one for better performance, the team at IPONWEB has the expertise needed to deliver results.
The company's flagship product is its BidSwitch platform - a global programmatic ecosystem that connects buyers and sellers across multiple channels including display advertising, mobile apps, video ads, native ads & connected TV (CTV). BidSwitch provides access to over 500 demand-side platforms (DSPs) & supply-side platforms (SSPs), making it one of the largest programmatic marketplaces in the world.
In addition to BidSwitch platform services like Data Management Platform(DMP), Supply Path Optimization(SPO), Fraud Detection & Prevention(FDP) etc., IPONWEB also offers consulting services for clients who need help with strategy development or technical implementation. The team consists of experts who have deep knowledge about various aspects of digital advertising such as AdTech stack architecture design & optimization; Ad Operations; Yield Management; Header Bidding etc..
Another area where IPONWEB excels is its commitment towards innovation. The company invests heavily in research & development activities aimed at creating new products that can disrupt traditional advertising models. For example - they have developed an AI-powered creative optimization tool called "Optimera" which uses machine learning algorithms trained on historical campaign data sets for predicting which creative will perform best against specific audiences or placements.
Overall - if you're looking for a partner who can help you navigate through complex digital advertising landscape then look no further than IPONWEB! With its cutting-edge technology solutions combined with deep industry expertise - they are well positioned as one-stop-shop solution provider for all your programmatic needs!