Invent better

Invent Better is a mobile app development company based in Cannes, France, founded by Mickael Romaniello in 2013. They specialize in building native iOS and Android applications, desktop software for macOS and Windows, and providing ongoing maintenance for existing apps. The business operates as a solo expert with no middlemen, aiming to deliver custom solutions directly to clients worldwide.

The process begins with a mandatory 30-minute free scoping call where Mickael Romaniello assesses the project's viability without any sales pitch. If the project passes this initial test, the developer then creates a clear scope document that includes specific features, a timeline, and a fixed price before any coding begins.

An MVP can be shipped in approximately 6 to 10 weeks, while a full-scale project typically requires between 8 and 16 weeks depending on the feature set. The team ships weekly updates so that clients can continuously see progress from the first sketch through to store publication.

The company builds native iOS apps using Swift and Android apps using Kotlin, ensuring high first-submission pass rates on the App Store and Google Play. They also integrate specialized features such as HealthKit, Apple Pay, and Apple Watch connectivity for iOS users.

Invent Better offers services to take over existing projects, fix bugs, stabilize production apps, and improve performance. They also manage the entire publication process, including preparing necessary elements like screenshots and descriptions to comply with store guidelines.

Communication and development are conducted in either French or English, depending on the client's preference. The team uses tools like WhatsApp, Slack, email, and GitHub for code management, alongside video calls on platforms like Google Meet or Telegram.

Reviewers frequently highlight the team's ability to understand requirements perfectly and deliver visually appealing, modern designs that function seamlessly. The high level of professionalism, responsiveness, and attention to detail are recurring themes in the feedback provided by clients.

The business holds a Trustburn rating of 4.3 out of 5 stars based on 9 reviews. The most recent feedback dates back to October 2023, with ratings ranging from 3 to 5 stars.

Pricing is not fixed upfront but depends entirely on the complexity and scope of the project. A simple MVP starts at a few thousand euros, whereas a full project involving backend, payments, and notifications can reach several tens of thousands of euros.

Clients receive visual mockups and weekly deliveries to test on their own phones during the build phase. This ensures that the interface automatically adapts to all screen formats and provides a beautiful presentation across different devices.

The developer can integrate usage aids such as first-use tutorials, help tooltips on main features, and introduction screens explaining key functionalities. These elements are designed to be discreet and avoid bothering experienced users.

A rigorous testing protocol is employed where each feature is reviewed on different devices and older versions of Android and iOS. This guarantees that the app functions optimally for all types of users before it goes live.

Applications are designed in a modular way to facilitate future evolution, allowing the addition of new features or optimization based on user feedback. The methodology adapts to the project size, breaking down complex projects into distinct phases with their own objectives.

Mickael Romaniello acts as the sole mobile product engineer, handling everything from concept to store publication without subcontracting. This ensures that the person preparing the quote is the same person who writes the code, eliminating translation of intent.

An app earns its place if it uses the phone's camera, sensors, or Face ID; if it runs without a signal in dead zones; or if it sends useful notifications to bring customers back. If none of these three conditions apply, a website is generally cheaper and more suitable.