About International fur federation
The International Fur Federation (IFF) is a trade body that represents the global fur trade. With 55 members in 38 countries, the IFF is dedicated to promoting and protecting the interests of its members and ensuring that the fur industry remains sustainable and ethical.
One of the ways in which the IFF achieves this goal is through its website, We Are Fur. This website serves as a hub for all things related to fur, providing information on everything from fashion trends to animal welfare standards.
At We Are Fur, visitors can learn about the history of fur, discover how it is produced and processed, and explore its many uses in fashion and design. The site also features interviews with designers who use fur in their collections, as well as articles on topics such as sustainability and innovation within the industry.
In addition to being a valuable resource for those interested in fur, We Are Fur also serves an important role in promoting transparency within the industry. The site provides information on animal welfare standards that must be met by all IFF members, including guidelines for humane trapping methods and responsible farming practices.
The IFF recognizes that there are concerns surrounding the use of fur in fashion. However, they believe that when done responsibly and ethically, it can be a sustainable choice with many benefits. For example, unlike synthetic materials which are often made from non-renewable resources like petroleum or coal tar derivatives; natural furs are biodegradable.
Furthermore natural furs have been used by humans since prehistoric times because they provide warmth without adding bulk or weight; making them ideal for cold climates where other materials may not suffice.
The IFF believes that by working together with its members to promote responsible practices throughout every stage of production - from farming through processing - they can ensure that consumers have access to high-quality products while minimizing any negative impact on animals or their habitats.
Overall We Are Fur provides an excellent resource for anyone interested in learning more about the fur industry. With its focus on transparency, sustainability, and innovation, the IFF is working to ensure that fur remains a viable and ethical choice for consumers around the world.