About InfoTrust, LLC
InfoTrust, LLC: Your Trusted Partner for Digital Analytics Consulting, Data Governance, and Technology Solutions
In today's digital age, businesses need to have a strong online presence to stay competitive. However, with so much data available and so many tools to choose from, it can be overwhelming for companies to navigate the world of digital analytics. That's where InfoTrust comes in - as a leading digital analytics consulting agency that specializes in CPG (Consumer Packaged Goods), retail and eCommerce, and news media verticals.
Founded in 2011 by Alex Yastrebenetsky and Michael Loban, InfoTrust has quickly become a trusted partner for businesses looking to optimize their online performance. With offices in Cincinnati (Ohio), Dubai (UAE), Barcelona (Spain) and Dubai (UAE), the company has helped clients all over the world achieve their goals through data-driven insights.
At its core, InfoTrust is all about helping businesses make sense of their data. The company offers a range of services designed to help clients collect accurate data from various sources such as websites or mobile apps; analyze that data using advanced tools like Google Analytics or Adobe Analytics; visualize insights through custom dashboards; implement tag management solutions like Google Tag Manager or Tealium iQ; provide training on how to use these tools effectively; and offer ongoing support as needed.
One area where InfoTrust excels is in its ability to help clients with data governance - ensuring that they are collecting only the most relevant information while also protecting user privacy. This is especially important given recent changes such as GDPR regulations which require companies operating within Europe must comply with strict rules around user consent when collecting personal information.
Another key strength of InfoTrust is its expertise in working with CPG brands - an industry that faces unique challenges when it comes to measuring online performance due to complex distribution channels involving retailers and wholesalers. By leveraging advanced analytics techniques such as multi-touch attribution modeling or shopper journey analysis, InfoTrust helps CPG brands gain deeper insights into consumer behavior across different touchpoints along the path-to-purchase.
Similarly, retail/eCommerce companies face challenges around tracking customer behavior across multiple devices/platforms while also optimizing conversion rates at each stage of the funnel. Here again Infotrust's expertise comes into play by providing customized solutions tailored specifically towards these industries' needs.
Finally news media verticals face unique challenges related not only tracking readership but also monetizing content effectively through advertising revenue streams etc., which requires sophisticated ad tech integrations along with audience segmentation strategies etc., all areas where Infotrust excels at providing cutting-edge solutions based on latest trends & technologies available today!
Overall if you're looking for a partner who can help you navigate this complex landscape while delivering measurable results then look no further than Infotrust!