About Infosum
InfoSum: Redefining Data Collaboration in a Privacy-First Way
In today's digital age, data is the new oil. It powers everything from online advertising to personalized recommendations and predictive analytics. However, with great power comes great responsibility. The misuse of data can lead to privacy violations, security breaches, and even legal consequences. That's where InfoSum comes in.
InfoSum is a UK-based technology company that specializes in data collaboration. Its mission is to unlock data's limitless potential while respecting users' privacy and security. Unlike traditional data brokers or aggregators, InfoSum does not collect or store any personal information about individuals or organizations.
Instead, InfoSum enables secure and scalable connections between different datasets without sharing any raw data or personally identifiable information (PII). This approach ensures that each party retains full control over their own data while still benefiting from the insights and opportunities that come from combining multiple sources.
InfoSum offers several products and services for businesses of all sizes:
1) InfoSum Bridge: A cloud-based platform that allows companies to connect their own datasets with other trusted partners' datasets securely and privately.
2) InfoSum Insights: A suite of analytics tools that help businesses gain valuable insights into their customers' behavior, preferences, and needs without compromising their privacy.
3) InfoSum Identity: A solution for identity resolution that enables companies to match customer profiles across different channels without relying on third-party cookies or PII.
4) InfoSum Safe Haven: A secure environment for storing sensitive or regulated data such as healthcare records or financial transactions while still allowing authorized parties to access it for analysis purposes.
All of these products are designed with privacy-first principles in mind. They use advanced encryption techniques such as homomorphic encryption and differential privacy to ensure that no one can access the raw data except the owners themselves. Moreover, they comply with various international regulations such as GDPR (General Data Protection Regulation), CCPA (California Consumer Privacy Act), and HIPAA (Health Insurance Portability and Accountability Act).
InfoSum's approach to data collaboration has several advantages over traditional methods. First, it reduces the risk of data breaches or leaks since no one can access the raw data without permission. Second, it enables more accurate and comprehensive insights by combining multiple datasets from different sources. Third, it respects users' privacy rights by not collecting or sharing any PII.
InfoSum has already gained recognition from various industry experts and media outlets. For example, Gartner named InfoSum as a "Cool Vendor in Privacy Preservation in Analytics" in 2020. The Financial Times listed InfoSum as one of the fastest-growing European tech companies in 2021.
In conclusion, InfoSum is a game-changer for data collaboration. Its privacy-first approach sets a new standard for how businesses can unlock the value of their data while still respecting users' rights. If you're looking for a secure and scalable way to collaborate with other trusted partners or gain valuable insights into your customers' behavior, InfoSum is definitely worth considering.