About Indian' direct selling association
Indian Direct Selling Association: Empowering the Direct Selling Industry
The Indian Direct Selling Association (IDSA) is a non-governmental organization that represents the direct selling industry in India. Established in 1996, IDSA has been working towards promoting and regulating the direct selling business in India. With over 60 member companies, IDSA is committed to creating a conducive environment for direct selling organizations to operate and grow.
Direct selling is a global phenomenon that involves marketing and selling products directly to consumers through independent sales representatives. The industry has been growing rapidly worldwide, with an estimated global sales volume of $180 billion in 2019. In India, the direct selling industry has witnessed significant growth over the years, with an estimated market size of INR 13,000 crores ($1.8 billion) in 2019.
IDSA plays a crucial role in promoting ethical business practices and protecting consumer interests within the direct selling industry. The association works closely with its member companies to ensure compliance with its code of conduct and guidelines for direct sellers. This includes ensuring that all products sold through direct selling are genuine and of high quality.
One of IDSA's primary objectives is to create awareness about the benefits of direct selling as a legitimate business opportunity for individuals looking for flexible work options or entrepreneurship opportunities. Through various initiatives such as seminars, workshops, and training programs, IDSA aims to educate people about how they can start their own businesses through direct selling.
IDSA also works towards creating a favorable regulatory environment for the direct selling industry by engaging with policymakers at both central and state levels. The association advocates for policies that support entrepreneurship and small businesses while also protecting consumers from fraudulent activities.
In addition to its advocacy efforts, IDSA also provides various services to its members such as legal assistance, networking opportunities, research reports on market trends and consumer behavior among others.
As part of its commitment towards promoting ethical practices within the industry, IDSA has also established a grievance redressal mechanism for consumers who have complaints against direct selling companies. The association has set up a Consumer Complaints Cell that investigates and resolves complaints in a timely and efficient manner.
IDSA's efforts towards promoting ethical business practices and protecting consumer interests have been recognized by various stakeholders, including the government, industry bodies, and consumer organizations. The association has received several awards for its contributions to the direct selling industry in India.
In conclusion, IDSA is an essential organization that plays a crucial role in promoting and regulating the direct selling industry in India. With its focus on ethical business practices, consumer protection, and advocacy efforts towards creating a favorable regulatory environment for the industry, IDSA is empowering individuals to start their own businesses through direct selling while also ensuring that consumers are protected from fraudulent activities.