About Hyperakt
Hyperakt: Collaborating with Nonprofits to Create Brands that Resonate and Unlock Potential for Impact
Hyperakt is a Brooklyn-based design agency that specializes in collaborating with nonprofits to create brands that resonate and unlock the potential for impact. The company was founded in 2006 by Deroy Peraza, who has over 20 years of experience in the design industry. Since then, Hyperakt has worked with a wide range of nonprofit organizations, including UNICEF, the ACLU, and the World Wildlife Fund.
At Hyperakt, the team believes that design can be a powerful tool for social change. By creating compelling visual identities and messaging strategies for nonprofits, they help these organizations communicate their mission more effectively and engage their audiences on a deeper level.
One of Hyperakt's core values is collaboration. They work closely with each client to understand their unique needs and goals before developing a customized branding strategy. This collaborative approach ensures that every project is tailored to meet the specific challenges facing each nonprofit organization.
Another key aspect of Hyperakt's approach is research-driven design. Before beginning any project, they conduct extensive research into the target audience, market trends, and best practices within the nonprofit sector. This data-driven approach helps them create designs that are not only visually appealing but also effective at achieving their intended goals.
Hyperakt offers a wide range of branding services for nonprofits, including logo design, website development, print collateral creation (such as brochures or annual reports), social media strategy development and implementation (including content creation), brand messaging development (including taglines or mission statements), brand guidelines creation (to ensure consistency across all marketing materials), user experience (UX) design consulting services.
One example of Hyperakt's work can be seen in their collaboration with UNICEF on its "End Trafficking" campaign. The goal was to raise awareness about child trafficking around the world through an interactive website featuring stories from survivors as well as educational resources for parents and educators alike.
The resulting website was visually stunning yet highly functional – it featured engaging animations alongside informative content designed to educate visitors about this important issue while encouraging them to take action against it.
Another example is their work with The Trevor Project – an organization dedicated to providing crisis intervention services for LGBTQ+ youth at risk of suicide – on its rebranding efforts. The new visual identity created by Hyperakt helped position The Trevor Project as a modern organization focused on inclusivity while still maintaining its core values around mental health support services.
In addition to working directly with nonprofits on branding projects like these examples above , Hyperkat also offers workshops designed specifically for non-profit organizations looking improve their own internal branding processes . These workshops cover topics such as brand strategy development , visual identity creation , messaging frameworks , user experience testing & optimization .
Overall,Hypekact’s commitment towards helping non-profits achieve greater impact through effective branding strategies makes them stand out among other agencies . Their collaborative approach combined with research-driven designs ensures every project meets clients’ unique needs while delivering results-oriented solutions .
hyperakt.com
