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About How to commerce

How to commerce offers fractional Chief Digital Officer services, providing senior digital executive leadership on a part-time or outsourced basis. The service focuses on replacing middle management with a senior executive supported by AI agents to handle digital operations and strategic decisions. Areas of expertise include digital marketing strategy across channels such as AEO, SEM, social ads, email automation, and analytics, as well as e-commerce. The business cites over two decades of senior digital leadership experience with brands including Intcomex, Hoteles Decameron, Accenture, and Grupo Expansión in Latin America.