About Horowitz research
Horowitz Research: The Premier Consumer Insights and Market Research Agency
Horowitz Research is a leading consumer insights and market research agency that specializes in multicultural, media, and millennial research. With over 25 years of experience in the industry, Horowitz Research has established itself as a trusted partner for businesses looking to gain valuable insights into their target audiences.
At Horowitz Research, we understand that every business is unique and requires customized solutions to meet their specific needs. That's why we offer a wide range of services designed to help our clients make informed decisions based on data-driven insights.
Our team of experts includes seasoned researchers, analysts, and strategists who are passionate about helping businesses succeed. We use cutting-edge technology and innovative methodologies to gather data from diverse sources such as surveys, focus groups, social media analytics, and more.
One of our core areas of expertise is multicultural research. We recognize the importance of understanding the nuances of different cultures when it comes to marketing products or services. Our team has extensive experience working with diverse communities across the United States including Hispanic/Latinx Americans, African Americans/Blacks, Asian Americans/Pacific Islanders (AAPI), LGBTQ+ individuals among others.
We also specialize in media research which involves analyzing how people consume content across various platforms such as TV networks/cable channels/streaming services/radio stations/podcasts/social media platforms etc. Our team can help you identify trends in viewership/listenership patterns so that you can optimize your advertising strategies accordingly.
Another area where we excel is millennial research which focuses on understanding the attitudes/behaviors/preferences/values etc., of this demographic group (born between 1981-1996). Millennials are an important consumer segment because they represent a significant portion of the workforce/buying power/influence on social issues etc., hence it's crucial for businesses to tailor their offerings accordingly.
In addition to these core areas mentioned above we also offer other services such as brand research, product testing, customer satisfaction surveys, and more. Our goal is to provide our clients with actionable insights that can help them make informed decisions about their business strategies.
At Horowitz Research, we pride ourselves on our commitment to quality and excellence. We adhere to the highest standards of ethical conduct in all our research activities and ensure that the data we collect is accurate/reliable/valid. We also prioritize client confidentiality and maintain strict protocols for data security.
In conclusion, if you're looking for a reliable partner who can help you gain valuable insights into your target audience then look no further than Horowitz Research. With our expertise in multicultural/media/millennial research coupled with cutting-edge technology/methodologies we can provide you with customized solutions that meet your specific needs. Contact us today to learn more about how we can help your business succeed!