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Is this portal suitable for independent contractors who do not have an established brand name to display?

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About Doorstep

Doorstep is a software company that provides a white-labeled customer portal app for HVAC, plumbing, electrical, and other home service trades contractors. The platform allows contractors to offer homeowners branded access to their job history, upcoming visits, invoices, and live technician tracking under the contractor's own logo and branding. Customers access the portal via an SMS link without needing to download an app or create a password. The service is designed to help contractors retain existing customers and manage recurring service relationships, and it also offers features for individual technicians and for agencies reselling the platform.