Heuristic

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About Heuristic

Heuristic is a media project that publishes weekly video episodes examining individual cognitive biases using the underlying psychological research. Each Wednesday, the project releases a roughly ten-minute video on a specific bias—such as Dunning-Kruger, cognitive dissonance, sunk cost, survivorship bias, and confirmation bias—accompanied by cinematic visuals and a written blog post. The creators emphasize that claims are traced to primary sources, which are listed beneath each video. The project is also building an audience through a public YouTube channel (@thinkheuristic) and shares research notes, episode blogs, and channel statistics on its website.