Hertz Iceland

Hertz Iceland is a locally operated car rental company that has been helping travelers explore Iceland by car since 1971. It operates 11 locations across the country, including Keflavík International Airport, Reykjavík, Akureyri, and Höfn. The business offers a wide range of vehicles from small economy cars to 4x4s, campers, and luxury models to suit every season.

The company has been recognized six times as Iceland's Leading Car Rental Company by the World Travel Awards, with wins in 2017, 2019, 2020, 2021, 2022, and 2025. These awards are often described as the 'Oscars of Tourism' for the global travel industry, reflecting consistent excellence.

Customers can book a car through three different payment and cancellation options: Pay on Arrival, Pay Now, or Non-refundable. Pay on Arrival allows free cancellation at any time before the rental begins, while Pay Now offers the highest discount but only allows free cancellation up to 72 hours before pick-up.

The Keflavík International Airport (KEF) location operates 24/7 during summer months from May 1 to September 30. In winter, from October 1 to April 30, the hours are reduced to 05:30 to 01:00, with potential differences on public holidays.

Hertz Iceland provides several protection and extras services, including CDW, theft protection, third-party liability, Wi-Fi hotspots, GPS, and child seats. The company also offers a 24/7 emergency phone line and a cleaning service for vehicles.

The business operates 11 rental stations around Iceland, allowing customers to pick up and drop off vehicles at different locations. Available pickup points include Reykjavík Downtown, Akureyri Airport, Reykjavík Domestic Airport, Egilsstaðir Airport, Ísafjörður Airport, Höfn Airport, and others.

Reviewers have noted that the company's roadside contractor may tow a vehicle back to Keflavík if it has a mechanical problem, potentially charging over 300,000 ISK for the service. Some users also reported issues with pre-existing damage claims and pressure tactics during the rental process.

The company states that winter tires are fitted from November to April to ensure safety during the colder months. They also emphasize that their fleet is serviced and inspected before every rental.

A new website and companion app were launched in September 2026 to help make driving in Iceland safer for tourists. This initiative was reported by IceNews as a recent development aimed at improving the tourist experience.

Hertz Iceland serves tourists and travelers who need car rental services within Iceland, targeting those who want to explore attractions like the Golden Circle, South Coast waterfalls, glaciers, and volcanoes. The business aims to make the trip stress-free and enjoyable.

You can reach Hertz Iceland by phone at 03545224400.

The official website of Hertz Iceland is hertz.is.

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