About Grupo axo
Grupo Axo: A Leading Retail Company in Mexico
Grupo Axo is a Mexican retail company that specializes in the commercialization of internationally recognized brands through its own stores and e-commerce platforms. The company operates under two formats, Full Price and Off Price, and has a strong presence in department stores across Mexico.
Founded in 1994 by Andres Gomez and Alberto Fasja, Grupo Axo has grown to become one of the leading retail companies in Mexico. The company's success can be attributed to its focus on providing customers with high-quality products at affordable prices.
One of the key strengths of Grupo Axo is its ability to identify market trends and adapt quickly to changing consumer preferences. This has enabled the company to stay ahead of its competitors and maintain a strong position in the Mexican retail industry.
Full Price Format
Under the Full Price format, Grupo Axo offers customers a wide range of premium brands such as Tommy Hilfiger, Calvin Klein, Guess, Victoria's Secret, Brooks Brothers, among others. These brands are sold through standalone stores located across major cities in Mexico.
The Full Price format targets customers who are willing to pay premium prices for high-quality products. The stores are designed with an upscale look and feel that reflects the brand image of each product line.
Off-Price Format
The Off-Price format offers customers discounted prices on branded merchandise that may have been overstocked or discontinued by manufacturers. This format allows Grupo Axo to offer customers access to premium brands at lower prices than traditional retailers.
The Off-Price format operates under two different store concepts: Clearance Stores and Outlet Stores. Clearance Stores offer discounts on merchandise from previous seasons while Outlet Stores sell merchandise from current seasons at discounted prices.
E-commerce Platforms
In addition to physical stores, Grupo Axo also operates e-commerce platforms for both Full Price and Off-Price formats. These platforms allow customers to shop online from anywhere at any time using their computers or mobile devices.
The e-commerce platforms offer a wide range of products from various categories such as clothing, footwear accessories for men women children home decor beauty products among others . Customers can browse through different product lines easily using filters like size color price etc., making it easy for them find what they need quickly without having go through multiple pages .
Department Store Presence
Grupo Axo also has partnerships with major department stores across Mexico such as Liverpool , Palacio de Hierro , Sears , Sanborns among others . These partnerships allow Grupo Axo's brands reach wider audience than just standalone shops or online channels alone could provide .
Conclusion
In conclusion ,Grupo axos' success lies not only on their ability identify market trends but also their commitment providing quality customer service along with offering high-quality branded merchandise at affordable prices . With their unique business model combining full price off-price formats along with ecommerce presence department store partnerships they have managed create strong foothold within Mexican retail industry which will continue grow future years ahead .