About Greenstar social marketing pakistan (guarantee) limited
Greenstar Social Marketing Pakistan (Guarantee) Limited: Improving Reproductive Health in Pakistan
Greenstar Social Marketing (GSM) is a social enterprise that was established in 1991 with the aim of improving the sexual and reproductive health of people in Pakistan. The company's mission is to increase access to quality modern family planning methods and contraceptives, thereby empowering individuals and families to make informed decisions about their reproductive health.
Over the years, GSM has become a leading provider of family planning services in Pakistan, with a network of over 10,000 private sector providers across the country. The company offers a wide range of contraceptive options, including pills, injectables, condoms, intrauterine devices (IUDs), and implants. In addition to providing these products through its network of providers, GSM also conducts outreach activities to raise awareness about family planning and promote healthy behaviors.
One of the key strengths of GSM is its focus on innovation. The company has introduced several new products and services over the years that have helped expand access to family planning in Pakistan. For example, it was one of the first organizations in the country to introduce emergency contraception pills (ECPs), which are now widely available through its network.
Another area where GSM has been innovative is in its use of technology. The company has developed several mobile applications that help providers manage their inventory more efficiently and provide better care for their clients. It has also launched an online platform called "eGreenstar" that allows clients to order contraceptives directly from their mobile phones or computers.
GSM's commitment to quality is another key factor that sets it apart from other organizations working on reproductive health issues in Pakistan. The company adheres strictly to international standards for product quality assurance and works closely with regulatory authorities such as the Drug Regulatory Authority of Pakistan (DRAP) to ensure compliance with local regulations.
In addition to its work on family planning, GSM has also been involved in several other health initiatives in Pakistan. For example, it has implemented programs to improve maternal and child health, including the promotion of breastfeeding and the provision of essential medicines for newborns. It has also worked on HIV prevention and control, providing counseling and testing services as well as condoms to high-risk populations.
Overall, Greenstar Social Marketing Pakistan (Guarantee) Limited is a highly respected organization that has made significant contributions to improving reproductive health in Pakistan. Its focus on innovation, quality, and partnerships with both public and private sector stakeholders have helped it become a leader in the field of family planning. With its continued commitment to excellence, GSM is poised to make even greater strides towards achieving its mission of empowering individuals and families to make informed decisions about their reproductive health.