GOOVA

GOOVA is a creative production and paid media campaign management service that helps e-commerce brands scale by combining AI-assisted creative assets with performance advertising on Meta, Google, and TikTok platforms.

The business operates on a month-to-month basis with no setup fees and no long-term contracts, delivering weekly batches of ad creative assets within a short turnaround timeframe.

GOOVA targets e-commerce brands across sectors including beauty, skincare, supplements, fitness, fashion, home, and pet products, and offers a free audit as the initial engagement step for prospective clients.

The company provides four integrated services: performance creativity (video and static ads), paid media acquisition, web and conversion optimization, and email marketing retention via Klaviyo flows.

GOOVA claims to use a single number, MER (Marketing Efficiency Rate), to judge the entire business instead of individual campaign metrics, ensuring advertising, the store, and repurchase all pull in the same direction.

The website states that the creative team produces eight new pieces every week, with a focus on Meta Ads while adding Google and TikTok Ads when the specific case requires it.

The paid media section includes an illustrative example showing a 100% click-through rate dropping to 62% on landing, 24% at the cart, and 9% at purchase, highlighting the conversion funnel.

GOOVA offers three pricing models, including a performance-based model where the fee is a percentage of growth with no fixed cost, and a fixed plus reduced percentage model for multi-channel campaigns.

The business mentions that it only charges if the client grows, with a specific example stating '0€ de fijo' (0€ fixed) for the performance model.

GOOVA emphasizes that no single campaign grows a brand alone; it requires advertising, the store, and repurchase to work together, which is why it optimizes all five levers simultaneously.

The company identifies three common problems: not knowing which creatives to scale, ROAS dropping as investment rises, and different channels being managed by different people optimizing separate metrics.

GOOVA states that it only charges a percentage of growth if the client succeeds, meaning if there is no growth, the company does not receive payment.

The business highlights that it works on a month-to-month basis without requiring long-term commitments, allowing flexibility for brands to start and stop as needed.

GOOVA provides a free audit as the first step for new clients, which takes about 15 minutes and involves no obligation.

The company's website explicitly mentions that it works with Meta, Google, and TikTok ads, and that it integrates email marketing and web conversion optimization to create a unified system.