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Should media sales teams supply existing sponsorship data to help prioritize the live opportunity feed?

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About SpendSpot

SpendSpot provides competitive advertiser intelligence for media sales teams. It monitors competing media brands to identify recent advertiser and sponsorship activity across newsletters, media websites, webinars, events, and sponsored content. The service maps a client's competitive market and delivers prioritized sales opportunities through a live opportunity feed and weekly intelligence emails. Each opportunity is paired with company contacts and context to help sales teams identify which advertisers are worth reaching out to next.