About Food corporation of bhutan limited
Food Corporation of Bhutan Limited: Ensuring Food Security for the Nation at all times
Food Corporation of Bhutan Limited (FCBL) is a state-owned enterprise that was established in 1974 with the aim of ensuring food security for the nation. The company is responsible for procuring, storing, and distributing essential food items such as rice, wheat flour, sugar, cooking oil, and pulses to various parts of Bhutan. FCBL has been playing a crucial role in stabilizing food prices and ensuring that there is no shortage of essential commodities in the country.
The company has its headquarters in Phuentsholing and operates through a network of regional offices located across different parts of Bhutan. FCBL has been successful in establishing itself as one of the leading players in the food industry in Bhutan by providing high-quality products at affordable prices.
Procurement
FCBL procures essential food items from both domestic and international markets. The company sources rice from India and Thailand while wheat flour is imported from Australia. Sugar is sourced from India while cooking oil comes from Malaysia. Pulses are sourced locally as well as imported from countries like Myanmar.
The procurement process involves identifying reliable suppliers who can provide high-quality products at competitive prices. FCBL ensures that all its suppliers comply with international quality standards to ensure that customers get only the best products.
Storage
FCBL has modern storage facilities located across different parts of Bhutan where it stores essential commodities like rice, wheat flour, sugar, cooking oil, and pulses. The storage facilities are equipped with state-of-the-art technology to ensure that products are stored under optimal conditions to maintain their quality.
Distribution
FCBL distributes essential commodities through its network of regional offices located across different parts of Bhutan. The company uses various modes of transportation such as trucks and helicopters to transport goods to remote areas where road connectivity is poor or non-existent.
The distribution process involves ensuring timely delivery so that customers can get access to essential commodities without any delay. FCBL has been successful in establishing a robust distribution network that ensures that products reach customers on time.
Quality Control
FCBL places a high emphasis on quality control to ensure that customers get only the best products. The company has established a quality control department that is responsible for ensuring that all products meet international quality standards.
The quality control process involves conducting regular inspections of storage facilities and testing samples of products to ensure that they meet the required standards. FCBL also conducts regular training programs for its employees to ensure that they are aware of the latest developments in the food industry and can provide better services to customers.
Marketing
FCBL markets its products through various channels such as retail outlets, wholesale dealers, and online platforms. The company has established a strong brand presence in Bhutan by providing high-quality products at affordable prices.
FCBL also participates in various trade fairs and exhibitions to showcase its products and services. The company uses social media platforms like Facebook and Twitter to engage with customers and keep them informed about new product launches, promotions, and other updates.
Conclusion
Food Corporation of Bhutan Limited (FCBL) has been playing a crucial role in ensuring food security for the nation at all times. The company's focus on procurement, storage, distribution, quality control, and marketing has helped it establish itself as one of the leading players in the food industry in Bhutan.
With its modern infrastructure, robust distribution network, and commitment to providing high-quality products at affordable prices, FCBL is well-positioned to continue serving the people of Bhutan for many years to come.