About Fahrenheit 212
Fahrenheit 212: Crafting Transformative Human Experiences
Fahrenheit 212 is a global creative consultancy that challenges the status quo to craft and build transformative human experiences that win hearts and move markets. The company was founded in 2006 by Mark Payne, who believed that innovation should be more than just a buzzword. Fahrenheit 212 has since grown into a team of over 100 strategists, designers, and innovators who work with some of the world's most iconic brands.
At Fahrenheit 212, the focus is on creating experiences that are not only innovative but also meaningful. The company believes that true innovation comes from understanding people's needs and desires and then using technology to create solutions that meet those needs. This approach has led to some groundbreaking work for clients such as Coca-Cola, Samsung, and Marriott.
One of Fahrenheit 212's core beliefs is that innovation should be driven by insights rather than assumptions. To achieve this goal, the company employs a range of research methods to gain deep insights into consumer behavior. These insights are then used to inform every aspect of the innovation process from ideation through prototyping to launch.
The team at Fahrenheit 212 includes experts in design thinking, business strategy, product development, branding, and marketing. This multidisciplinary approach ensures that every project is approached from multiple angles so that all aspects of the customer experience are considered.
One area where Fahrenheit 212 excels is in creating new products or services for established brands. The company has developed several successful products for Coca-Cola including Honest Tea and Simply Orange Juice Company. In each case, they started with an insight about what consumers were looking for in a beverage product before developing a solution.
Another area where Fahrenheit 212 shines is in helping companies reimagine their customer experience across all touchpoints. For example, they worked with Samsung on their retail experience strategy which included redesigning stores around specific customer journeys rather than just showcasing products.
In addition to working with established brands on new innovations or reimagining existing ones; Fahrenheit also works with startups looking for guidance on how best to bring their ideas into reality while ensuring they have market fit before launching them out there.
Overall,Fahrenheit’s unique approach combines creativity with data-driven insights resulting in transformative human experiences which help businesses win hearts & move markets!
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