About Entertainment merchants association
Entertainment Merchants Association: Empowering the Entertainment Industry
The entertainment industry is one of the most dynamic and exciting industries in the world. It encompasses a wide range of businesses, from movie studios to video game developers, from music labels to book publishers. However, with great power comes great responsibility. The entertainment industry faces many challenges, such as piracy, censorship, and changing consumer habits. That's where the Entertainment Merchants Association (EMA) comes in.
The EMA is a non-profit trade association that represents companies that sell or rent home entertainment products in all formats - physical and digital - including DVD, Blu-ray Discs, 4K Ultra HD Blu-ray Discs, digital downloads/streaming content and video games. Founded in 1997 as the Video Software Dealers Association (VSDA), it has since evolved into a broader organization that serves all segments of the home entertainment industry.
The mission of EMA is to promote growth and profitability for its members by providing advocacy on legislative issues affecting their businesses; fostering communication between retailers and suppliers; offering educational programs for retailers; developing standards for product classification; promoting best practices among its members; conducting research on consumer behavior trends related to home entertainment products; providing networking opportunities for its members.
One of EMA's key initiatives is fighting piracy. Piracy costs the entertainment industry billions of dollars every year by stealing revenue from legitimate sales channels. The EMA works closely with law enforcement agencies around the world to identify and prosecute pirates who distribute illegal copies of movies or other copyrighted material.
Another important initiative is advocating for fair use rights for consumers. Fair use allows consumers to make limited copies or adaptations of copyrighted material without permission from copyright owners under certain circumstances such as criticism/commentary/parody/satire/teaching/research etc.. The EMA believes that fair use rights are essential to maintaining a healthy balance between protecting intellectual property rights while also allowing consumers reasonable access to creative works.
In addition to these initiatives, EMA provides valuable resources for its members through educational programs like webinars/seminars/conferences/workshops etc., market research reports on consumer behavior trends related to home entertainment products like DVDs/Blu-rays/Digital Downloads/Streaming Content etc., networking opportunities at events like annual conferences/trade shows/meetings etc..
EMA also offers various membership levels based on company size/type/nature which includes benefits such as access to exclusive market data/reports/discounts/networking opportunities/events/partnerships with other organizations etc..
Overall, Entertainment Merchants Association plays an important role in empowering companies within the home entertainment industry by advocating for their interests while also promoting best practices among its members through education programs/networking opportunities/market research reports/etc.. If you're looking for an organization that can help your business thrive within this exciting but challenging field then look no further than Entertainment Merchants Association!