About Ebiquity plc
Ebiquity plc: Improving Marketing Performance through Data, Analytics, and Technology
Ebiquity plc is a leading independent marketing and media consultancy that helps brands improve their marketing performance through data-driven insights, analytics, and technology. With over 20 years of experience in the industry, Ebiquity has established itself as a trusted partner for some of the world's biggest brands across various sectors.
At Ebiquity, the focus is on delivering measurable results for clients by leveraging data to drive better decision-making. The company's team of experts combines deep industry knowledge with cutting-edge technology to provide customized solutions that meet each client's unique needs.
One of Ebiquity's core strengths is its ability to help clients optimize their media investments. By analyzing data from multiple sources such as TV ratings, social media engagement metrics, and website traffic patterns, Ebiquity can identify which channels are driving the most value for clients' businesses. This allows them to make informed decisions about where to allocate their marketing budgets for maximum impact.
In addition to media optimization services, Ebiquity also offers a range of other solutions designed to help clients improve their overall marketing performance. These include:
- Marketing effectiveness measurement: Using advanced analytics techniques such as econometric modeling and attribution analysis, Ebiquity can measure the impact of different marketing activities on business outcomes such as sales revenue or brand awareness.
- Digital transformation consulting: As more businesses shift towards digital channels for customer engagement and sales growth, Ebiquity helps clients navigate this complex landscape by providing strategic advice on topics such as e-commerce strategy development or digital advertising best practices.
- Creative effectiveness evaluation: By conducting research studies with target audiences and using neuroscience-based techniques like eye-tracking or facial coding analysis, Ebiquity can evaluate how well creative assets (such as TV ads or social media posts) are resonating with consumers.
Overall, what sets Ebiquity apart from other marketing consultancies is its commitment to delivering tangible results for clients through rigorous data analysis and innovative technology solutions. Whether you're looking to optimize your media investments or transform your entire digital strategy from scratch - there's no better partner than Ebiquity plc!