About Dubai Refreshment P.J.S.C. - Pepsi Cola Bottler
Dubai Refreshment P.J.S.C. - Pepsi Cola Bottler: A Leading F&B Manufacturing and Distribution Company in UAE
Dubai Refreshment P.J.S.C. is a well-known name in the UAE's food and beverage industry, with a rich history of over 60 years. The company has been serving the region since 1959, and today it is one of the leading homegrown F&B manufacturing and distribution companies in the country.
Dubai Refreshment is known for its high-quality products, innovative marketing strategies, and strong partnerships with some of the world's most prominent brands. The company has exclusive rights to manufacture, distribute, and sell PepsiCo products in Dubai, Sharjah, Ajman, Umm Al Quwain, Ras Al Khaimah & Fujairah.
The company's product portfolio includes carbonated soft drinks (CSDs), non-carbonated beverages (NCBs), juices & juice drinks under various brands such as Pepsi-Cola®, Mirinda®, Mountain Dew®, 7UP®, Aquafina® water & Lipton® Ice Tea among others.
Manufacturing Capabilities
Dubai Refreshment operates two state-of-the-art production facilities located in Dubai Investment Park (DIP) that are equipped with modern technology to produce high-quality beverages efficiently. The facilities have a combined production capacity of over 200 million cases per annum.
The company follows strict quality control measures at every stage of production to ensure that its products meet international standards. It also invests heavily in research and development to create new flavors that cater to changing consumer preferences.
Distribution Network
Dubai Refreshment has an extensive distribution network that covers all major cities across the UAE. The company operates through a fleet of more than 500 vehicles that deliver its products directly to retailers' shelves across different channels such as supermarkets/hypermarkets/convenience stores/cafes/restaurants/hotels etc., ensuring timely delivery while maintaining product quality standards throughout the supply chain process.
Marketing Strategies
Dubai Refreshment is known for its innovative marketing strategies aimed at engaging consumers across different age groups effectively. The company uses various media platforms such as TV commercials/billboards/social media campaigns/events/sponsorships etc., to promote its brands actively.
One example of this was when Dubai Refreshments launched "Pepsi Black" – a new variant targeted towards health-conscious consumers who prefer low-calorie options without compromising on taste or flavor – which was promoted through an extensive social media campaign featuring popular influencers from different walks of life sharing their experiences about how they stay fit while enjoying their favorite drink!
Partnerships
Over the years, Dubai Refreshments has established strong partnerships with some of the world's most prominent brands such as PepsiCo Inc., Tropicana Products Inc., Lipton International Ltd., among others.
These partnerships have enabled Dubai refreshments not only access global expertise but also leverage these relationships for mutual growth opportunities by introducing new products into local markets or expanding existing ones further into other regions/countries where both parties see potential benefits from working together closely on joint initiatives/projects aimed at driving sales growth while enhancing brand equity simultaneously!
Conclusion:
In conclusion,Dubai refreshments P.J.S.C -Pepsi Cola Bottler- is one of UAE’s leading homegrown F&B manufacturing and distribution companies with over six decades worth experience.Their commitment towards producing high-quality beverages using modern technology coupled with strict quality control measures ensures they meet international standards.They have an extensive distribution network covering all major cities across UAE making sure their customers receive timely deliveries while maintaining product quality standards throughout supply chain process.Their innovative marketing strategies aimed at engaging consumers effectively coupled with strong partnerships established over time make them stand out amongst competitors.Dubai refreshments continues growing stronger each day by providing excellent services/products which satisfy customer needs/wants thereby creating value for stakeholders!
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