Dscout Review

About Dscout

Dscout: Revolutionizing Qualitative Research with Mobile App and Eager Participants

Dscout is a leading qualitative research platform that has been transforming the way businesses conduct research. The company's innovative approach to market research involves using a mobile app and over 100,000 eager participants to capture in-the-moment video and make insights easy to obtain.

Founded in 2010 by Michael Winnick and Mark Krasner, Dscout has quickly become one of the most trusted names in the market research industry. The company's mission is to help businesses gain a deeper understanding of their customers by providing them with real-time insights into their behavior, attitudes, and preferences.

One of the key features that sets Dscout apart from other market research platforms is its use of mobile technology. With the Dscout app, participants can easily record videos of themselves as they go about their daily lives. This allows researchers to get an authentic look at how people interact with products or services in real-world settings.

Another advantage of using Dscout for qualitative research is its large pool of participants. With over 100,000 people signed up to participate in studies, researchers can quickly find individuals who match specific demographics or behavioral profiles. This makes it easier for businesses to get targeted insights into their target audience.

In addition to its mobile app and participant pool, Dscout also offers a range of tools designed to make it easy for researchers to analyze data. These include video editing software that allows users to highlight key moments from recordings as well as text analysis tools that help identify common themes across multiple responses.

Overall, Dscout's qualitative research platform offers businesses an efficient and effective way to gain valuable insights into their customers' behavior and preferences. By leveraging mobile technology and a large pool of eager participants, companies can get real-time feedback on products or services without having to rely on traditional focus groups or surveys.

If you're looking for a reliable partner for your next market research project, consider working with Dscout – you won't be disappointed!