Draft

Draft is a developer content agency founded in 2020 by former CTO Karl Hughes that builds content engines for developer tools and platforms. They combine strategic marketing with hands-on technical knowledge to create content that resonates with developers, search engines, and LLMs. The company works with over 100 tech companies to turn developer content into a reliable growth driver.

Draft differentiates itself by using a network of 300+ seasoned engineers to produce technically accurate content. They also integrate seamlessly with existing teams to expand production across channels like on-site articles, guest posts, video content, and newsletter campaigns. This approach ensures every piece is derived from strategic goals while maintaining the depth developers expect.

The company operates on a three-month minimum term with delivery starting after an initial planning period. They recommend supporting content with promotional campaigns to drive traffic. Clients can book a discovery call to discuss their specific needs and get started with the process.

First-time customers should know that the process involves a 30-minute discovery session followed by a kickoff call to extract vision and thought leadership ideas. The team then analyzes existing setups, defines a roadmap, and starts production, usually publishing the first content pieces within 3 weeks.

The feedback is very recent, with the most recent review posted on November 8, 2023. The Trustburn rating is 4.3 out of 5 stars based on 9 reviews, showing a mix of high satisfaction and occasional average experiences.

Draft is located in Chicago, IL, and Naperville, IL. Being based in these areas may imply proximity to a specific tech ecosystem, though they serve clients globally through their digital services.

The company offers specific services including Content Strategy, Content Production, Content Distribution, Search Engine Optimization, Generative Engine Optimization, Video Marketing, Pay-Per-Click Advertising, Reddit Marketing, Influencer Distribution, Paid Sponsorships, and Newsletter management.

A key feature is their use of Proven AI workflows combined with hundreds of subject matter experts to ensure fast turnaround times and high quality. They also provide free checklists like the Content Engine Checklist to help clients understand their needs.

Reviewers praise the team's ability to understand requirements perfectly and deliver top-notch, user-friendly websites. They also appreciate the team's reliability, attentiveness, and professional approach to creating visually appealing and highly functional websites.

Some reviewers complain that the service can be average quality, lacking a 'wow factor' despite fulfilling all necessary requirements. One user felt the website did not surpass expectations compared to their initial hopes.

The process works in three focused stages: a discovery call to assess fit, a kickoff call to extract vision and ideas, and then content strategy, production, and output within 3 weeks. Afterward, they execute on a cadence of weekly content delivery and monthly reporting tasks.

Draft is ideal for teams launching, introducing new products, or scaling existing content engines. They are particularly suited for those needing to build awareness fast with a coordinated content strategy across blogs, video, social, and comparison pages.

The company has published over 100 content pieces and has a technical audience of 3000+. They have worked with hundreds of successful companies, including some of the most well-known in the tech industry.

The official website of Draft is draft.dev.