About Digital main street
Digital Main Street: Empowering Main Street Businesses with Technology
In today's digital age, businesses need to have a strong online presence to stay competitive. However, for many main street businesses, the process of adopting technology can be overwhelming and intimidating. That's where Digital Main Street comes in - a platform that provides easy-to-use tools and resources to help small businesses thrive in the digital world.
Digital Main Street was founded in 2013 by the Toronto Association of Business Improvement Areas (TABIA) as a response to the growing need for small businesses to embrace technology. The platform has since expanded across Canada and has helped thousands of main street businesses improve their online presence.
The mission of Digital Main Street is simple - to empower small business owners with the knowledge and tools they need to succeed in today's digital landscape. The platform offers a range of services that cater specifically to main street businesses, including website development, social media management, e-commerce solutions, and more.
One of the key features of Digital Main Street is its free online assessment tool. This tool allows business owners to evaluate their current digital presence and identify areas where they can improve. Based on this assessment, Digital Main Street provides personalized recommendations on how best to optimize their online presence.
Another valuable resource offered by Digital Main Street is its ShopHERE program. This program provides free e-commerce websites for small businesses that don't already have an online store. With more consumers turning towards online shopping due to COVID-19 restrictions, having an e-commerce website has become essential for many small businesses.
Digital Main Street also offers training programs designed specifically for main street business owners who may not have extensive experience with technology or marketing strategies. These programs cover topics such as social media marketing, search engine optimization (SEO), email marketing, and more.
In addition to these services, Digital Main Street also partners with various organizations across Canada such as Google Canada and Shopify Inc., providing even more resources for small businesses to succeed in the digital world.
Overall, Digital Main Street is a valuable platform for small business owners looking to improve their online presence. With its easy-to-use tools and resources, personalized recommendations, and training programs, Digital Main Street is helping main street businesses across Canada thrive in today's digital landscape.