Very clear explanation of their role. I like how they define the gap between engineering and design.
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5 Reviews
I am quite impressed by how they define their boundary. It is good to see a clear distinction from management consulting or service design. The explanation of the 40% trap is very insightful. I would recommend checking their artifacts to see if this fits your specific needs. It seems like a solid approach for organizations struggling with AI integration.
This is exactly the kind of thoughtful design practice I have been looking for! The way they explain the gap between Forward Deployed Engineering and Design is brilliant. I am so excited to dive into their essays and roles. It feels like they truly understand the nuance of AI transformation and how design fits into the broader organizational structure. The focus on the why and the whether is just fantastic. I cannot wait to see more from them. This is a breath of fresh air in a sea of generic design agencies. They really know their stuff.
I love how they organized their content. Having separate sections for principles, patterns, and artifacts makes it so easy to understand what they actually do. It is really helpful for seeing the big picture of their methodology.
The site clearly separates design from engineering. I see they focus on workflow and authority structures rather than just interfaces. It seems like a distinct approach to AI transformation.
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About Forward Deployed Design
Forward Deployed Design is a practice that embeds designers directly within an organization's operating environment to redesign workflows, authority structures, and services in the context of AI transformation. The site distinguishes the practice from related fields, noting that it is not human-centered design with an AI component, not service design at scale, and not management consulting with a design veneer. It also positions the practice alongside Forward Deployed Engineering, framing it as the companion discipline that addresses why and whether changes are made, rather than how to implement them technically. The website organizes its content into sections such as Principles, Patterns, Artifacts, Roles, and Discourse, presenting the posture, recurring field observations, shared resources, sample job descriptions, and related commentary on the work.
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