Cross screen media Review

About Cross screen media

Cross Screen Media: Delivering Closed-Loop Solutions for Convergent TV Advertising

In today's digital age, the world of advertising has undergone a significant transformation. With the rise of streaming services and connected devices, traditional TV advertising is no longer enough to reach audiences effectively. Instead, advertisers need to embrace a more holistic approach that combines both local TV and video advertising in what is known as Convergent TV.

This is where Cross Screen Media comes in. As a leading provider of closed-loop solutions for Convergent TV advertising, Cross Screen Media helps buyers and sellers succeed in this rapidly evolving space. By leveraging cutting-edge technology and data-driven insights, they enable advertisers to reach their target audiences across multiple screens seamlessly.

Founded in 2016 by Michael Beach and Buck Flannigan, Cross Screen Media has quickly established itself as a trusted partner for brands looking to maximize their ROI on Convergent TV campaigns. Their team comprises seasoned industry experts with decades of experience in media buying, planning, and analytics.

One of the key strengths of Cross Screen Media is its proprietary platform that enables closed-loop measurement across all screens. This means that advertisers can track the performance of their campaigns from start to finish accurately. They can see how many people saw their ads on different devices (TVs, smartphones, tablets), how long they watched them for, and whether they took any action (such as visiting a website or making a purchase).

This level of granularity allows advertisers to optimize their campaigns continuously based on real-time data insights. For example, if an ad isn't performing well on one device but doing great on another device or at certain times during the day/week/month/year - then it can be adjusted accordingly.

Another advantage offered by Cross Screen Media is its extensive network of partnerships with local broadcasters across the US market. This gives them access to premium inventory at scale while ensuring brand safety through rigorous vetting processes.

Furthermore, Cross Screen Media's team provides expert guidance throughout every stage of the campaign process - from strategy development through execution and optimization - ensuring that clients achieve maximum results within budget constraints.

In addition to its core offerings around closed-loop measurement and local broadcast partnerships; Cross-Screen also offers custom research studies designed specifically for brands looking for deeper insights into consumer behavior trends related specifically towards convergent tv viewing habits & preferences among other things like ad receptivity etc..

Overall; if you're looking for an innovative partner who understands how best practices are changing within convergent tv advertising space then look no further than cross-screen media!