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The Cranberry Marketing Committee: Promoting the Worldwide Use and Consumption of US-Grown Cranberries
The Cranberry Marketing Committee (CMC) is a non-profit organization that was established in 1962 to promote the worldwide use and consumption of US-grown cranberries. The committee is made up of cranberry growers from across the United States who work together to increase demand for their product through marketing, research, and education.
Cranberries are a unique fruit that are grown primarily in North America. They are known for their tart flavor and bright red color, which makes them a popular ingredient in many different types of food products. In addition to being used in traditional dishes like cranberry sauce and stuffing, they can also be found in juices, snacks, and even cosmetics.
One of the main goals of the CMC is to increase awareness about the health benefits of consuming cranberries. Studies have shown that they contain high levels of antioxidants, which can help prevent certain types of cancer and improve overall cardiovascular health. They also have anti-inflammatory properties that can help reduce inflammation throughout the body.
To achieve its mission, the CMC has developed a number of marketing campaigns aimed at increasing demand for US-grown cranberries both domestically and internationally. These campaigns include advertising on television, radio, print media as well as social media platforms such as Facebook or Instagram.
In addition to marketing efforts aimed at consumers directly, CMC also works with food manufacturers to develop new products featuring cranberries as an ingredient. This includes everything from dried fruit snacks to salad dressings or even energy bars.
Another important aspect of CMC's work is research into new uses for cranberries beyond traditional food products. For example, researchers are exploring ways to use them in skincare products due to their antioxidant properties or even as natural dyes for textiles.
Overall, The Cranberry Marketing Committee plays an important role in promoting US-grown cranberries around the world by educating consumers about their health benefits while working with manufacturers on developing new uses for this versatile fruit. With its focus on innovation combined with traditional farming practices passed down through generations since colonial times make it one-of-a-kind organization dedicated solely towards promoting one crop -cranberry- globally!
uscranberries.com
