About Cradle to cradle products innovation institute
The Cradle to Cradle Products Innovation Institute is a non-profit organization that aims to revolutionize the way we manufacture products. The institute was founded in 2010 by William McDonough and Michael Braungart, who are renowned for their work on sustainable design and the circular economy.
The mission of the Cradle to Cradle Products Innovation Institute is to promote a world where all products are designed with sustainability in mind. This means that every product should be made from materials that can be safely reused or recycled, without causing harm to people or the environment.
To achieve this goal, the institute has developed a certification program called "Cradle to Cradle Certified". This program evaluates products based on five criteria: material health, material reutilization, renewable energy use, water stewardship, and social fairness. Products that meet these criteria receive a certification mark indicating their level of sustainability.
The Cradle to Cradle Certified program has become widely recognized as one of the most rigorous and comprehensive sustainability certifications available today. It has been adopted by many leading companies across various industries such as fashion, building materials, electronics and more.
One of the key benefits of being certified by the institute is that it helps companies differentiate themselves from competitors by demonstrating their commitment towards sustainability. Additionally, it provides consumers with an easy way to identify environmentally friendly products when making purchasing decisions.
Apart from its certification program, The Cradle to Cradle Products Innovation Institute also conducts research into sustainable design practices and advocates for policies that support circular economy principles. The institute collaborates with businesses across various sectors including manufacturing firms like Shaw Industries Group Inc., which produces carpets using recycled materials; fashion brands like Stella McCartney which uses organic cotton; technology companies like Dell which recycles old computers; among others.
In conclusion, The Cradle to cradle Products Innovation Institute is an organization dedicated towards promoting sustainable manufacturing practices through its certification programs while conducting research into sustainable design practices and advocating for policies supporting circular economy principles. Its efforts have helped many businesses adopt more environmentally friendly practices while providing consumers with an easy way of identifying eco-friendly products when making purchasing decisions.