About Community marketing
Community Marketing & Insights: The Leading LGBTQ Market Research Firm
Community Marketing & Insights (CMI) is a world-renowned market research firm that specializes in the LGBTQ community. Founded in 1992, CMI has been working with brands, universities, and government institutions to provide valuable insights into the LGBTQ market for almost three decades.
With a team of experienced researchers and analysts, CMI has become the go-to source for businesses looking to understand and engage with the LGBTQ community. Their research covers a wide range of topics including consumer behavior, attitudes towards brands and products, media consumption habits, and social issues affecting the community.
One of CMI's key strengths is their ability to provide customized research solutions tailored to each client's specific needs. Whether it's conducting focus groups or online surveys, CMI works closely with clients to design research studies that deliver actionable insights.
CMI also offers consulting services to help businesses develop effective marketing strategies that resonate with the LGBTQ community. Their team of experts can assist with everything from brand positioning and messaging to advertising creative development.
In addition to their work with businesses, CMI also partners with universities and government institutions on research projects aimed at better understanding the needs of the LGBTQ community. This includes studies on healthcare access and outcomes as well as social issues such as discrimination and bullying.
CMI's commitment to diversity extends beyond their work in market research. They are actively involved in supporting organizations that promote equality for all people regardless of sexual orientation or gender identity. This includes sponsoring events like Pride festivals across North America as well as donating time and resources to non-profit organizations focused on advancing LGBTQ rights.
Overall, Community Marketing & Insights is an invaluable resource for any business looking to engage with the LGBTQ community. With their deep expertise in this space combined with a commitment to diversity and inclusion, they are truly one-of-a-kind in their field.