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About Cravings

This is where indulgence hangs its hat and guilt swims with the fishes. The guys at Cravings are here to bring you all the flavors you love in life with none of the consequences. Cravings are calorie-free, sugar-free, flavor-FULL edible strips, made in the U.S.A. and here (or there, or over there) to give you instant craving satisfaction, any time you want. High fives sold separately.

Cravings were created by Ian Goldfarb and his two-man band of merry entrepreneurs, Varun Villait (CEO) and Ryan Callery (CMO). Ian, Varun and Ryan share a love of snacks, especially chocolate, and making great things happen.

Our first born, ChocoCravings, will bring all the flavor of smooth, chocolaty goodness to your mouth and let you say, "Yes I should" as often as you deserve.