About Cattlemen's beef board
Cattlemen's Beef Board: Driving Demand for Beef Locally and Globally
The Cattlemen's Beef Board is a national organization that represents America's beef producers. Established in 1985, the board is responsible for overseeing the collection and distribution of funds from the Beef Checkoff program, which was created by Congress in 1985 to promote beef consumption and research.
The board consists of 99 members, including cattle farmers, ranchers, importers, and industry representatives. These members are appointed by the Secretary of Agriculture and serve three-year terms. The board operates under the guidance of the USDA Agricultural Marketing Service.
The primary goal of the Cattlemen's Beef Board is to increase demand for beef both domestically and internationally. To achieve this goal, they invest checkoff dollars into research projects that focus on improving beef quality, safety, nutrition, sustainability as well as promoting beef through marketing campaigns.
One way that they promote beef consumption is through their "Beef It's What's For Dinner" campaign. This campaign has been running since 1992 and has become an iconic part of American culture. The campaign features recipes using different cuts of meat along with nutritional information about each cut.
Another way that they promote beef consumption is through partnerships with other organizations such as sports teams or food bloggers who create content featuring recipes using different cuts of meat or highlighting how it can be incorporated into a healthy diet.
In addition to promoting domestic demand for beef products in America’s marketplaces like grocery stores or restaurants; CBB also works towards expanding global markets by partnering with foreign governments to open up new markets for U.S.-produced meats abroad while also educating consumers about American-raised cattle practices which are known worldwide for their high standards when it comes to animal welfare & environmental stewardship practices.
Through these efforts over time; CBB has helped drive demand not only locally but globally too! In fact according to recent data from USDA Foreign Agricultural Service (FAS), U.S.-produced meats have seen significant growth in exports over recent years thanks largely due its partnership with foreign governments & trade associations around world!
Moreover; CBB also invests heavily into research projects aimed at improving production efficiency while reducing environmental impact associated with raising livestock animals like cows etc., thus ensuring sustainable farming practices are being followed across all levels within industry!
In conclusion; if you're looking for an organization dedicated towards driving demand both locally & globally while ensuring sustainable farming practices are being followed then look no further than Cattlemen’s Beef Board! With its decades-long experience working alongside farmers/ranchers/importers/industry representatives alike - there isn't anyone better equipped than them when it comes down promoting America’s favorite protein source - BEEF!
mybeefcheckoff.org
