About Category design advisors
Category Design Advisors: Your Partner in Dominating the Market
In today's fast-paced business world, it is not enough to simply have a great product or service. You need to stand out from the competition and dominate your market. This is where Category Design Advisors comes in - we are a category design agency that helps clients follow the category design journey as outlined in the book Play Bigger.
What is Category Design?
Category design is a strategic approach to creating and dominating new markets. It involves identifying an existing market that is ripe for disruption, defining a new category within that market, and then positioning your company as the leader of that category. By doing so, you can create a whole new playing field where you are the dominant player.
Why Choose Category Design Advisors?
At Category Design Advisors, we have years of experience helping companies of all sizes achieve success through category design. Our team of experts understands what it takes to identify opportunities for disruption and create new categories that will set our clients apart from their competitors.
We work closely with our clients throughout every step of the process, from identifying potential markets to developing strategies for dominating those markets. Our goal is always to help our clients achieve long-term success by establishing themselves as leaders within their respective categories.
Our Services
We offer a wide range of services designed to help our clients succeed through category design:
1) Market Research: We conduct extensive research into potential markets and identify areas where there may be opportunities for disruption.
2) Category Definition: We work with our clients to define new categories within their chosen markets based on their unique strengths and capabilities.
3) Positioning Strategy: We develop strategies for positioning our clients as leaders within their respective categories, including messaging development and brand identity creation.
4) Go-to-Market Planning: We help our clients develop comprehensive go-to-market plans that take into account all aspects of launching a successful product or service.
5) Ongoing Support: We provide ongoing support to our clients as they navigate the challenges of dominating their markets, including ongoing market research and strategy development.
Contact Us Today
If you are ready to take your business to the next level and dominate your market, contact Category Design Advisors today. Our team of experts is ready to help you achieve long-term success through category design.