About Castells & asociados
Castells & Asociados: The Multicultural Marketing Agency for ROI-Powered Ideas and Business Integration
In today's globalized world, businesses need to cater to diverse audiences with different cultural backgrounds. This is where Castells & Asociados comes in as a multicultural marketing agency that specializes in helping businesses achieve ethnic success through analytics, segmentation, brand building creative and every-platform activation.
Founded in 1998 by Alex López Negrete, Castells & Asociados has been at the forefront of multicultural marketing for over two decades. The agency's unique approach to marketing is based on Transculturation™ - a term coined by Fernando Ortiz in 1940 that refers to the process of cultural exchange and transformation between different cultures.
At Castells & Asociados, Transculturation™ is used as a guiding principle for creating effective marketing strategies that resonate with diverse audiences. The agency's team of experts includes professionals from various cultural backgrounds who understand the nuances of different cultures and can create campaigns that are culturally relevant and impactful.
One of the key strengths of Castells & Asociados is its focus on ROI-powered ideas and business integration. The agency understands that marketing efforts need to be aligned with business goals to achieve maximum impact. This means that every campaign created by Castells & Asociados is designed with measurable outcomes in mind.
The agency's approach begins with analytics - gathering data about target audiences' behavior, preferences, attitudes towards brands etc., which helps inform segmentation strategies. Segmentation allows marketers to divide their target audience into smaller groups based on shared characteristics such as age, gender or ethnicity. This enables them to create more personalized campaigns tailored specifically for each group.
Brand building creative is another area where Castells & Asociados excels. The agency has won numerous awards for its creative work across various media platforms including TV commercials, print ads, digital campaigns etc., all designed with an eye towards achieving ethnic success.
Every-platform activation refers to the ability of marketers at Castells & Asociados to create campaigns across multiple platforms such as social media channels like Facebook or Instagram or traditional media like TV or radio ads etc., ensuring maximum reach among target audiences.
Castell's clients include some big names such as Walmart Mexico y Centroamérica , AARP , United Healthcare , Coca-Cola Company , Ford Motor Company among others . These clients have benefited from working with an experienced team who understand how best practices can be applied across industries while still maintaining cultural sensitivity .
In conclusion , if you're looking for a multicultural marketing partner who can help you achieve ethnic success through analytics-driven segmentation strategies combined with award-winning brand building creative then look no further than Castell’s&Asocidos . With over two decades experience under their belt they are well positioned not only provide guidance but also deliver results .
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