About Capacity interactive
Capacity Interactive: The Premier Digital Marketing Consulting Firm for Culture and the Arts
In today's digital age, it is essential for businesses to have a strong online presence. This is especially true for organizations in the culture and arts industry, where competition can be fierce. That's where Capacity Interactive comes in - as the premier digital marketing consulting firm for culture and the arts, they help organizations build their brand, engage with audiences, and drive revenue through effective digital marketing strategies.
Founded in 2008 by Erik Gensler and Ceci Dadisman, Capacity Interactive has quickly become a leader in its field. With a team of over 50 experts specializing in areas such as social media marketing, email marketing, website design and development, search engine optimization (SEO), paid advertising campaigns (PPC), analytics tracking & reporting - they offer comprehensive solutions tailored to each client's unique needs.
One of Capacity Interactive's core values is education - they believe that empowering their clients with knowledge about digital marketing best practices is key to achieving success. To that end, they offer a wealth of educational resources on their website including blog posts covering topics such as social media strategy tips or how to optimize your website for search engines; webinars on topics like email marketing or Google Analytics; whitepapers on subjects like audience segmentation or mobile optimization; case studies showcasing successful campaigns from past clients.
But education alone isn't enough - it takes expertise to turn that knowledge into actionable results. That's where Capacity Interactive's services come into play. They work closely with each client to develop customized strategies based on their goals and budget constraints. Whether it's launching a new product line or increasing ticket sales for an upcoming event - Capacity Interactive has the experience necessary to deliver measurable results.
One area where Capacity Interactive really shines is social media marketing. With over 3 billion active users across various platforms like Facebook, Instagram & Twitter - social media presents an enormous opportunity for businesses looking to connect with potential customers/audiences online. However navigating this landscape can be tricky without expert guidance- which is why so many organizations turn to Capacity Interactive for help.
Their approach involves developing content calendars tailored specifically towards each platform- ensuring that messaging resonates with audiences while also adhering closely enough so as not violate any platform guidelines/policies (which could result in account suspension). They also use advanced targeting techniques such as lookalike audiences & retargeting ads- which allow them reach people who are most likely interested in what you have offer based off previous interactions/behaviors online.
Another area where Capacity interactive excels at helping clients achieve success through SEO efforts . Search engine optimization involves optimizing your website content so that it ranks higher when people search relevant keywords/phrases related your business offerings/services/products . This can lead increased traffic , leads , sales etc.. But doing this effectively requires deep understanding of how search engines work , what factors influence rankings etc.. And again – this something capacity interactive team members are experts at .
They conduct thorough keyword research using tools like Google Keyword Planner – identifying high volume low competition keywords/phrases relevant target audience . Then they optimize site structure/content accordingly – making sure all pages are properly tagged/marked up using schema markup language ; creating engaging meta descriptions/title tags ; building quality backlinks from other authoritative sites within industry niche etc..
Overall , if you're looking grow your business within culture/arts space – there few better options than working alongside capacity interactive team members . Their combination deep expertise across multiple areas digital marketing coupled unwavering commitment educating clients along way make them ideal partner any organization serious about achieving long-term growth success online!