3 years ago
Francoise will never write "just like that." It as...
Francoise will never write "just like that." It asks the question behind the question and helps you to clarify the scope of your assignment and to reflect it on your core values or the message that you want to give to the readers of your content. When she subsequently writes, she makes choices (not only) on the basis of taste, but also by supporting the choices with best practices and things worth knowing at the interface of marketing, SEO and copy. Never just the 'what' without the 'how' and 'why'. Furthermore, she can perfectly join the domain for which she was asked by Wolters Kluwer, namely the interface between accountancy, software solutions, business vision and current events.