About Box 1824
Box 1824: A Pioneer in Trend Research and Innovation
Box 1824 is a Brazilian trend research and innovation company that has been at the forefront of consumer behavior analysis for over a decade. The company was founded in 2004 by three young entrepreneurs, Rony Rodrigues, Bob Wollheim, and Marcos Hiller, who were passionate about understanding the changing needs and desires of consumers.
Since its inception, Box 1824 has become one of the most respected trend research companies in Brazil. The company's mission is to help businesses stay ahead of the curve by providing them with insights into emerging trends and consumer behavior patterns. Box 1824's team of experts uses a variety of research methods to gather data on consumer preferences, attitudes, and behaviors.
One of Box 1824's key strengths is its ability to identify emerging trends before they become mainstream. The company's trend reports are highly sought after by businesses across various industries as they provide valuable insights into what consumers want now and what they will want in the future.
Box 1824's approach to trend research is unique as it goes beyond traditional market research methods. The company believes that understanding human behavior is essential to predicting future trends accurately. Therefore, it uses a combination of psychology, sociology, anthropology, neuroscience, and other disciplines to gain insights into consumer behavior.
The team at Box 1824 comprises experts from diverse backgrounds such as marketing strategy consulting firms like McKinsey & Company or Boston Consulting Group (BCG), advertising agencies like Ogilvy & Mather or Leo Burnett Worldwide; design firms like IDEO or Frog Design; academic institutions such as Harvard Business School or MIT Sloan School Of Management; media companies like Vice Media or BuzzFeed News; technology startups like Airbnb or Uber Technologies Inc.; among others.
Box 1824 has worked with some of Brazil's leading brands such as Coca-Cola Brasil Ltda., Natura Cosméticos S.A., and O Boticário. The company has also collaborated with international brands such as Nike, Google, and MTV.
In addition to trend research, Box 1824 also offers innovation consulting services to help businesses develop new products and services that meet the changing needs of consumers. The company's innovation process is based on a human-centered design approach that puts the consumer at the center of the product development process.
Box 1824's commitment to innovation extends beyond its clients. The company has launched several initiatives aimed at fostering creativity and entrepreneurship in Brazil. One such initiative is "Box Lab," a co-working space for startups that provides entrepreneurs with access to resources such as mentorship, networking opportunities, and funding.
Another initiative is "Box Festival," an annual event that brings together thought leaders from various industries to discuss emerging trends and share insights into consumer behavior. The festival attracts thousands of attendees each year and has become one of Brazil's most significant events for trend research.
In conclusion, Box 1824 is a pioneer in trend research and innovation in Brazil. Its unique approach to understanding consumer behavior has made it one of the most respected companies in its field. With its commitment to staying ahead of emerging trends, Box 1824 continues to help businesses stay relevant in an ever-changing market landscape.