Berjaya corporation Review

About Berjaya corporation

Berjaya Corporation: A Diversified Conglomerate with a Global Presence

Berjaya Corporation Bhd is a Malaysian conglomerate that has established itself as one of the largest and most diversified companies in the country. With interests in consumer marketing, property development and investment, gaming, financial services, automobile distribution and other businesses, Berjaya Corporation has become a household name in Malaysia and beyond.

Founded by Tan Sri Vincent Tan Chee Yioun in 1984, Berjaya Corporation started as a simple lottery company before expanding into other industries. Today, it has grown into a global conglomerate with operations spanning across Asia-Pacific region, Europe and North America.

Consumer Marketing

Berjaya Corporation's consumer marketing division is responsible for managing some of the most recognizable brands in Malaysia. Its subsidiary Berjaya Starbucks Coffee Company Sdn Bhd operates over 300 Starbucks outlets across Malaysia while its subsidiary 7-Eleven Malaysia Holdings Bhd manages over 2,000 convenience stores nationwide.

In addition to these well-known brands, Berjaya also owns several other retail chains such as Borders bookstores and Singer sewing machines. The company's retail portfolio also includes luxury goods such as Rolex watches through its subsidiary Swiss Watch Gallery Sdn Bhd.

Property Development & Investment

Berjaya's property development division is responsible for some of the most iconic buildings in Kuala Lumpur including the Berjaya Times Square shopping mall and hotel complex. The company also owns several hotels under its subsidiary Berjaya Hotels & Resorts which operates properties across Asia-Pacific region including Japan, Vietnam and Sri Lanka.

Apart from property development projects within Malaysia itself; it has expanded overseas with projects like Four Seasons Resort Langkawi Island (Malaysia), Four Seasons Hotel Kyoto (Japan), Four Seasons Resort Seychelles at Desroches Island (Seychelles) among others.

Gaming

Berjaya's gaming division operates several casinos and resorts across Asia-Pacific region including the Berjaya Beau Vallon Bay Resort & Casino in Seychelles, the Thien Minh Group's Ha Long Bay Casino in Vietnam, and the Jeju Sun Hotel & Casino in South Korea.

Financial Services

Berjaya's financial services division includes Berjaya Credit Sdn Bhd which provides personal loans, hire purchase financing and credit cards to consumers. The company also owns a stake in Alliance Bank Malaysia Berhad which is one of Malaysia's largest banks.

Automobile Distribution

Berjaya's automobile distribution division is responsible for distributing several well-known car brands such as Mazda, Peugeot and Kia across Malaysia. The company also owns H.R. Owen Plc which is a luxury car dealership based in London.

Other Businesses

Apart from its core businesses, Berjaya Corporation also has interests in other industries such as telecommunications through its subsidiary REDtone International Bhd; education through its subsidiary HELP International Corporation Bhd; and healthcare through its subsidiary Berjaya Healthcare Sdn Bhd.

Conclusion

In conclusion, Berjaya Corporation has established itself as one of the most diversified conglomerates not only within Malaysia but globally. With interests spanning across various industries including consumer marketing, property development and investment, gaming, financial services among others; it has become a household name with a global presence. Its commitment to excellence coupled with innovative strategies have enabled it to remain competitive even amidst challenging economic conditions.