Backlash

Backlash is a London-based creative experiential marketing and brand experience agency that specialises in disruptive, memorable experiences connecting brands with audiences. They deliver end-to-end campaigns from concept and creative design through to production, installation, and live delivery for clients in beauty, fashion, fragrance, and FMCG sectors.

The agency operates out of their head office at 74 Middlesex Street, London, Greater London, E1 7EZ, which is located within a five-minute walk from both Liverpool Street and Aldgate stations.

The company offers a tailored 1-2-1 service model where the same team involved in the initial briefing remains present on launch day to ensure a high level of attention to detail and a creative-first philosophy.

Their core offerings include experiential marketing activations, pop-up shops in venues like The Stables in Covent Garden, roadshows, retail activations, and visual merchandising for high-end retailers such as Selfridges and Harrods.

The process typically follows a path of strategic consultation, creative concepting, 2D and 3D design, production and artwork development, live event management, and final project evaluation managed by their experienced project management team.

According to the website, the agency was founded by Directors Katie Peake and Aarron Taylor to challenge the traditional agency model and offer a fresh, exciting approach to experiential marketing.

Some reviewers praise the team for being super creative, innovative, flexible, and solution-orientated, with one client noting their ability to breathe life into the smallest of briefs.

The agency has worked with global and national clients across categories including Kewpie Mayonnaise, Marc Jacobs, Prada, and Mattel, demonstrating a broad range of brand experience formats.

Backlash handles everything from the first brainstorm to the final installation, managing all in-house functions to deliver an end-to-end service without outsourcing key creative stages.

The agency describes its approach as creative-first and experience-led, aiming to disrupt physical retail and create immersive environments that evoke emotion and spark conversation.

The business operates on a Mon-Fri schedule from 09:30 to 17:30, with Saturday and Sunday closed, as stated in their profile information.

You can reach Backlash by phone at +44 20 3908 2176 or by e-mail at [email protected].

The official website of Backlash is backlash.co.uk.

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Backlash has official profiles on Linkedin, Instagram.