Atta Review

About Atta

ATTA®: Promoting African Tourism to the World

ATTA® is a trade association that has been promoting tourism to Africa for over 20 years. The organization connects suppliers and buyers of African tourism products, providing a platform for businesses in the industry to network, collaborate and grow.

The association was founded in 1996 by Nigel Vere Nicoll, who recognized the need for an organization that could bring together African tourism businesses and promote their products on a global scale. Today, ATTA® has over 600 members from all corners of the world, including tour operators, lodges and hotels, airlines, travel agents and destination management companies.

One of ATTA®'s main objectives is to increase awareness of Africa as a tourist destination. The continent offers an incredible diversity of landscapes, cultures and wildlife that cannot be found anywhere else in the world. From the savannahs of East Africa to the deserts of Namibia; from the beaches of Zanzibar to the mountains of Morocco – there is something for everyone in Africa.

ATTA® works closely with its members to showcase these unique experiences through various marketing initiatives. The association organizes trade shows such as Experience Africa and Experience Latin America where buyers can meet with suppliers face-to-face. These events provide an opportunity for businesses to showcase their products directly to potential customers.

In addition to trade shows, ATTA® also runs various marketing campaigns throughout the year aimed at promoting African tourism globally. These campaigns include social media promotions targeting specific markets such as China or North America; content marketing initiatives such as blogs or videos showcasing different destinations or experiences; and partnerships with other organizations within the industry.

Another important aspect of ATTA®'s work is sustainability. The association recognizes that responsible tourism practices are essential not only for preserving natural resources but also for ensuring long-term economic benefits for local communities. Many ATTA® members have implemented sustainable practices within their operations such as reducing plastic waste or supporting local conservation projects.

ATTA® also supports various community development projects across Africa through its charitable arm – The Atta Foundation. This non-profit organization funds projects related to education, health care and conservation in areas where its members operate.

In conclusion, ATTA® plays a vital role in promoting African tourism globally by connecting suppliers with buyers through various marketing initiatives while advocating responsible tourism practices that benefit both visitors and local communities alike. With over two decades worth experience under its belt coupled with innovative strategies aimed at increasing awareness about this beautiful continent's offerings - it's no wonder why they are one step ahead when it comes down ranking higher than other websites!