About Aqueduct
Aqueduct: Unlocking the Transformational Potential of Digital Healthcare
Aqueduct is a digital healthcare agency that specializes in unlocking the transformational potential of digital and technology in the pharmaceutical, life sciences, consumer healthcare, and public health sectors. With a team of experienced professionals who are passionate about improving healthcare outcomes through innovative solutions, Aqueduct is committed to delivering measurable results for its clients.
At Aqueduct, we understand that the healthcare industry is constantly evolving and that staying ahead of the curve requires a deep understanding of both technology and medicine. That's why we have assembled a team of experts with diverse backgrounds in medicine, science, engineering, design, and marketing. By combining our knowledge and expertise across these disciplines, we are able to develop customized solutions that meet the unique needs of each client.
Our services include digital strategy development, user experience design (UX), website development and optimization (SEO), mobile app development (iOS/Android), social media management (SMM), content creation (blogging/vlogging/podcasting), email marketing campaigns (EMC) as well as data analytics & reporting.
Digital Strategy Development
We work closely with our clients to develop comprehensive digital strategies that align with their business objectives. Our approach involves conducting thorough research on market trends & competition analysis to identify opportunities for growth. We then create tailored strategies based on insights gathered from this research which includes identifying target audiences & personas; developing messaging frameworks; creating content calendars; defining KPIs/metrics for success measurement etc.
User Experience Design
We believe that user experience design is critical to ensuring successful adoption & engagement by end-users. Our UX designers work closely with clients' teams to create intuitive interfaces which are easy-to-use while also being visually appealing. We use best practices such as wireframing & prototyping tools like Sketch or Adobe XD along with usability testing methods like A/B testing or heat mapping techniques etc., so you can be sure your users will love your product.
Website Development and Optimization
We specialize in developing websites that are optimized for search engines (SEO) and user experience. Our team of developers uses the latest technologies such as HTML5, CSS3, JavaScript, PHP etc., to create responsive websites that work seamlessly across all devices. We also ensure that our clients' websites are optimized for speed & performance by using tools like Google PageSpeed Insights or GTmetrix.
Mobile App Development
We develop mobile apps for both iOS and Android platforms. Our team of developers uses the latest technologies such as Swift or Kotlin to create native apps that are fast, reliable & secure. We also ensure that our clients' apps comply with industry standards such as HIPAA regulations if required.
Social Media Management
We help our clients manage their social media presence by creating engaging content & managing their accounts on various platforms like Facebook, Twitter, LinkedIn etc. Our social media experts use data analytics tools like Hootsuite or Sprout Social to track engagement metrics such as likes/shares/comments etc., so you can see how your content is performing.
Content Creation
Our team of writers creates high-quality content in various formats including blogs/vlogs/podcasts which helps drive traffic to your website while also establishing thought leadership within your industry niche. We use SEO best practices when creating content so it ranks higher on search engine results pages (SERPs).
Email Marketing Campaigns
We help our clients create effective email marketing campaigns which include designing templates; writing copy; segmenting lists based on demographics/behaviors; setting up automation workflows etc., so you can reach out to your customers at the right time with the right message.
Data Analytics & Reporting
We provide detailed reports on campaign performance metrics including website traffic sources; conversion rates; bounce rates etc., so you can measure ROI and make informed decisions about future campaigns.
In conclusion, Aqueduct is a digital healthcare agency committed to unlocking the transformational potential of digital and technology in the healthcare industry. Our team of experts is passionate about improving healthcare outcomes through innovative solutions that meet the unique needs of each client. We offer a wide range of services including digital strategy development, user experience design, website development & optimization, mobile app development, social media management, content creation and email marketing campaigns. Contact us today to learn more about how we can help your business grow!