Aimc Review

About Aimc

Aimc: The Association for Media Research

Aimc, short for La Asociación para la Investigación de Medios de Comunicación, is a group of companies that specialize in communication and media research. Established in 1998, Aimc has been at the forefront of providing reliable and accurate data on media consumption patterns in Spain.

The association's primary objective is to provide its members with valuable insights into the behavior of Spanish audiences across various media platforms. Aimc achieves this by conducting extensive research studies that cover a wide range of topics related to media consumption.

One of the most significant contributions made by Aimc is the development and implementation of Estudio General de Medios (EGM), which translates to General Media Study. EGM is a comprehensive survey that measures audience reach and frequency across different types of media such as television, radio, print, and digital platforms.

The study provides advertisers with essential information about their target audience's behavior patterns when it comes to consuming different types of content. This data helps them make informed decisions about where to allocate their advertising budgets effectively.

Apart from EGM, Aimc also conducts other research studies such as Navegantes en la Red (Internet Navigators) which focuses on internet usage patterns among Spanish audiences. The association also publishes an annual report called Anuario de la Publicidad en España (Yearbook of Advertising in Spain), which provides an overview of the advertising industry's performance in Spain.

Aimc has over 200 members who are primarily media companies such as television networks, radio stations, newspapers publishers, digital publishers among others. These members benefit from access to exclusive data reports generated by Aimc's research studies.

In addition to providing valuable insights into audience behavior patterns through its research studies, Aimc also offers training programs aimed at improving skills related to market research techniques and methodologies used in measuring audience engagement across various platforms.

Conclusion

In conclusion, La Asociación para la Investigación de Medios de Comunicación (AIMC) plays a crucial role in providing reliable data on Spanish audiences' behavior patterns when it comes to consuming different types of content across various platforms. Its flagship study Estudio General de Medios (EGM) has become an essential tool for advertisers looking for accurate information about their target audience reach and frequency across different types of media channels. With over two decades worth experience conducting market research studies focused on communication and media industries AIMC continues being one step ahead offering new ways for understanding how people consume content nowadays making it one-of-a-kind organization within Spain’s communication industry landscape.