3am Review

About 3am

3AM: Expanding Worlds through In-World Content and Experiences

3AM is a creative agency that partners with entertainment creators and brands to expand their worlds through in-world content and experiences. The company's mission is to build belief, immersion, and salience for its clients by creating unique, engaging content that resonates with audiences.

At the heart of 3AM's approach is a deep understanding of the power of storytelling. The company believes that great stories have the ability to transport people to new worlds, inspire them, and create lasting emotional connections. By working closely with its clients to understand their brand values and audience demographics, 3AM creates bespoke content that speaks directly to their target market.

One of the key strengths of 3AM is its multidisciplinary team of creative talent. From writers and directors to designers and technologists, each member brings a unique perspective and skillset to every project. This collaborative approach ensures that every piece of content produced by 3AM is not only visually stunning but also emotionally resonant.

In addition to creating traditional advertising campaigns such as TV commercials or print ads, 3AM specializes in developing in-world experiences for its clients. These can take many forms - from immersive installations at events or festivals to interactive online games or virtual reality experiences - but all share a common goal: bringing audiences closer than ever before to the world created by the client.

For example, when promoting Ridley Scott's film "Alien: Covenant," 3AM created an immersive installation called "The Alien Covenant Experience." Visitors were invited into a replica spaceship where they could explore different rooms filled with props from the film while being stalked by actors dressed as xenomorphs. This experience not only generated buzz around the film but also gave fans an unforgettable taste of what it would be like inside the world created by Ridley Scott.

Another example comes from when promoting HBO's hit series "Westworld." To build anticipation for season two, 3AM developed an online game called "Discover Westworld" which allowed players to explore different areas within Westworld while interacting with characters from the show. The game was so successful that it won multiple awards including Cannes Lions Grand Prix for Digital Craft.

Overall, what sets 3AM apart from other creative agencies is its ability not just create great content but also immerse audiences within it. By expanding worlds through in-world experiences rather than just traditional advertising campaigns alone; they are able generate more engagement which leads towards higher conversion rates for their clients' products/services ultimately leading towards greater ROI (Return on Investment).