There are some interesting exhibits, but it seems ...

There are some interesting exhibits, but it seems more like semi-organized chaos. Be prepared for lots of kids; this seems to be a favorite field trip destination. Also, you will see groups from all over the world.

They cover the history of Coke's beginning very well, but there's a lot of reading. As the tour comes forward in time, exhibits become a lot more visual.

The highlight of the whole tour, though, is the area where you can try Coke products from all over the world. Most are good, a few are better than what is available in the USA, and there are a few a that would make a good drain cleaner.