It s obligatory but I wouldn t go if it was super ...

It s obligatory but I wouldn t go if it was super crowded. Neat to see the history and there are plenty of neat artifacts. The introduction video and the tasting room is the best part IMO. You do have to leave through the massive gift shop, which is a pain. If you like Coke, try the limited edition Georgia Peach flavor. It s delicious and should be a national flavor - you can find it in the coolers close to the registers. Also - use the restroom before you enter the gift shop. There are no more restrooms past that point.