The London Eye, or the Millennium Wheel (also call...

The London Eye, or the Millennium Wheel (also called the lastminute.com London Eye for sponsorship purposes), is a cantilevered observation wheel on the South Bank of the River Thames in London. It is Europe's tallest cantilevered observation wheel,and is the most popular paid tourist attraction in the United Kingdom with over 3 million visitors annually, and has made many appearances in popular culture.