This is THE dress shop in the Madison/South Centra...

This is THE dress shop in the Madison/South Central WI area. If you are a bride, go here to experience the most personalized, kind, and gracious service of any shop within 80 miles of Madison.

Believe me, I went to 5 other shops before stopping here and completely fell in love with the service, selection of dresses, and kind owners and associates at this shop.

They listened to everything I said and made it very easy to find a dress that I loved within my price range--something I had a hard time doing at a lot of other shops!

What's more, when my dress came back from my tailor scuffed up and dirtied after alterations (the tailor wouldn't take responsibility and left me high and dry--yikes!), Mary Jo, out of the kindness of her heart, offered to take a look at my dress and see what they could do to clean it up. Mary Jo did an amazing job, and I couldn't have felt more beautiful and confident on my wedding day.

In short, go here if you want a dress shop that will go the extra mile to make you feel your best on your wedding day!