At peak hours, the wait to get in is abysmal. The ...

At peak hours, the wait to get in is abysmal. The show they have at the beginning ends up causing a massive bottleneck for people wanting to enter, and you can be waiting in line for exceptionally long periods of time in the heat. We bought city pass and skipped most of it, but I was still frustrated at the wait. Go during a weekday and you'll have a perfectly good experience. I don't even really like soda or it's existence but I still enjoyed learning about the history and trying all of Coke's different products.