I needed a new coil pack for my 2009 Chev Aveo. R...

I needed a new coil pack for my 2009 Chev Aveo. RockAuto had a good selection and I had reviewed 4 of then in the low to mid range price before making the decision based on the manufacturers specs and reviews.

But when the part arrived it was the right box but the part inside was the cheaper brand than what I had ordered.

When I submitted a problem report that if I had wanted the cheaper brand I would have ordered the cheaper brand and I was told :
"Sometimes manufacturers buy parts from other manufacturers and re-sell them as their own. In doing so, they declare the quality of the part worthy of their name and stand behind the product with their warranty. Finding a Brand Y part in a Brand X box can be a nice surprise when Y is the vehicle manufacturer (OEM) or another respected brand. It can be frustrating when Y, sold under its own brand, costs less than X.

We have no control over manufacturer supply chains. When we buy a part from Brand X, we pay X's price for it, and your price is based on our cost."

No offer to exchange it for the better quality brand I had ordered or even an offer to refund the difference in price (which is only $5.00). So if that is how they value customer satisfaction for only $5.00 I would not like to see how they would be for a more expensive part