Today I visited David Jones at Westfield Bondi Jun...

Today I visited David Jones at Westfield Bondi Junction to purchase a wedding gift. I bought an Alessi product that was $300. I was in a rush and I assumed they would quickly wrap the gift for me. I was surprised that I had to visit another part of the store and actually pay money for this service. Naturally, I left because I was in a hurry. While I was annoyed, I was actually more amused to finally understand why the Australian Department stores are barely staying financially afloat. Despite David Jones' constant PR promoting their re-developments, their re-branding, their supposed world-class omni-channel retailing, they cannot get the basics right. Everyday product offering and sub-standard service. If you want to attract people to a bricks and mortar store, make it a special experience. Online retail offers convenience, and everything about David Jones' service offering is inconvenient.