Built as part of the year 2000 millennium celebrat...

Built as part of the year 2000 millennium celebrations, the London Eye seems to have captured the imagination of visitors to London. It is now one the most popular attractions of all. Essentially the proposition is a very simple one. Ride a giant big wheel 135 metres high taking 30 minutes to travel one revolution.

The London Eye is situated right at the tourist heart of London, (opposite Big Ben by the River Thames) with commanding views, (25 miles on a good day).

The attraction was originally sponsored by British Airways, so rides are called flights. The Eye is besides the River Thames on the opposite bank to Big Ben. Nowadays the sponsor is Lastminute.com.

You ride in a luxurious capsule in comfort; each capsule is fully air-conditioned to keep its visitors completely comfortable no matter what the temperature outside. Each capsule also rotates on a special device designed to keep everyone upright as the wheel makes a slow but progressive revolution.